Video has been one of the most important marketing tools in recent years. It’s a way to both educate and entertain, while also providing an opportunity for viewers to get invested in your company. So does video work when it comes to selling homes? Let’s take a look at some data.
Finding competitive real estate listings can be tricky in this marketplace, so you need every advantage you can get to make your properties shine. Professional videos are one way that will help; these films can inspire interest and drum up close to a listing quickly. Houston walkthrough videos offer many advantages to real estate agents.
THEY PROVIDE A REMOTE TOUR
In the face of a pandemic, real estate videos are more relevant than ever. Unlike traditional tours that people were able to take in person at any time and place, with video, people have the opportunity to see properties from afar. Video is a highly effective way to market properties, and develop customer relationships. It’s easy to get an idea of a real estate property with video because it’s accessible anytime and anywhere and has the potential to give you one of, if not, the best ideas you can gain without being there in person.
REAL ESTATE LISTINGS WITH VIDEO ARE 38% MORE LIKELY TO GET NOTICED THAN YOUR AVERAGE LISTING
When you’re looking for homes for sale, the ones that all start to look alike can make it harder and harder to make a decision. While pictures will grab a buyer’s attention more than written words, they won’t have the same impact as videos. You should try using real estate videos.
Video can also make your listing more memorable than those who only have pictures to go by. Buyers connect with listings and remember them more easily when a video is added, which makes offers more likely.
REAL ESTATE VIDEOS HELP SELL LISTINGS FAST
A video tour of a home can be more concise and informative than reading an extensive property description or looking through dozens of photos. Although it is quicker to consume, it provides even more information than either examining photographs or reading about the details.
VIDEOS ARE LESS CONFUSING THAN 3-D TOURS LIKE MATTERPORT
It seems like everyone in the real estate field is excited about Matterport these days.
One of the newest technologies that real estate agent are using is Matterport. It provides prospective buyers with 3D tours of the property. Matterport may be an effective tool for selling real estate because it is able to capture detailed images of buildings which are not possible by still photography. Although this technology does have its place and can be a useful tool in some cases, it has its drawbacks as well. Some buyers might find Matterport tedious to use and preferentially buy from a company that can provide professionally filmed and edited video.
THE BEST WAY TO SELL A HOME IS BY SHOWING THE POTENTIAL BUYER WHAT IT’S LIKE TO LIVE IN THAT SPACE.
Real estate videos help people put themselves in a home before they buy it. They can picture what the living room would look like with their children running around or what the kitchen might feel like with them cooking and serving guests. But without video, it’s difficult to get an idea of how the home feels. Videos work well for showing prospective customers what it would be like to live in a house they’re considering purchasing. Unlike static photos, videos help them visualize coming home after work and making dinner before inviting friends over that evening. When a buyer has an accurate mental picture of their future house, they’ll be more likely to actually want it.