“Hotels and b&b pages with at least one photo on their website (compared to properties that had none) saw customer engagement levels lifted by 138%. Even more dramatically, just one photo led to the likelihood of a booking inquiry rising by 225%.”
“A new breed of tech-savvy travelers has emerged in recent years, and they expect hotels to be keeping up with technology. Even older generations are now well-versed in the use of social media and mobile devices, two things that are vital considerations for hoteliers.”